Sunday, January 25, 2009

Agent Marketing Minute: Email Signatures

Maximize your signature. Add a timely or seasonal message to your signature. Time to spring ahead, change your clocks on April 10th, Be extra alert it's back to school. Add a testimonial from a client, Thank-you for all your help in the purchase of our new house,your experience and patience was invaluable. The Smiths, 123 Main Street, Anytown USA. Congratulate local sports teams on winning, go Wildcats on another winning the championship! Promote an upcoming non-profit benefit, Breast cancer walk on October 1st, if you want to donate or walk, contact me.

Or think about including a definition of the week, utilize real estate terms and designations, earnest money deposit: The money given to the seller at the time the offer is made as a sign of the buyer?s good faith. Do a fast real estate fact from local, state or national real estate associations, such as the average homeowner stays in their home 5.7 years according to the The National Association of Realtors(R) 2005 profile of home buyers and sellers. Add value to all your email correspondence, and always take the time to spell check your signature, it is worth the time to make sure you send the right impression.

Mark Nash is the author of Fundamentals of Marketing for the Real Estate Professional, Starting & Succeeding in Real Estate, Reaching Out: The Financial Power of Niche Marketing, and 1001 Tips for Buying and Selling a Home. Mark is a contributing writer for: Realtor (R) Magazine Online, Broker Agent News, Real Estate Executive Magazine, Principal Broker, and Realty Times. He contributes residential real estate analysis to Business Week, CBS The Early Show, CNN, HGTVpro.com, The New York Times, and USA Today.

View his books at http://www.1001RealEstateTips.com.

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